Rolex prices: the unstoppable rise of Rolex replica watches among the most desired watch brands in the world.
If you talk about watches to a teenager, a middle manager or a top executive, it is very likely that, in many cases, their choice, if they intend to buy a watch, is directed towards the Geneva brand. In the second and third cases, time helps to develop knowledge of the luxury watch market and the choice becomes even more selective; those who buy are driven by passion and desire to invest, know the quotations of Rolex prices and start aiming straight for some sports Rolexes, such as the Rolex Submariner, the Rolex GMT Master 2 or the Rolex Daytona.
I would add, to these collections, two other watchmaking icons: Audemars Piguet Royal Oak Jumbo and Patek Philippe Nautilus 5711. A teenager, unless he is an avid watch lover (and there are) chooses on the basis of brand awareness . I have a nephew who has just turned eighteen, and while he's not a huge watch aficionado, he considers a Rolex to be the only possible choice if he were ever to choose a luxury watch, and Rolex is almost exclusively the only watch brand talked about in his circle of friends.
Why choose a Rolex? Brief photograph of the brand with the crown on the dial.
According to the ranking drawn up by Interbrand, a leading company in assessing the authority of consumer brands, Rolex is in third place in the special ranking dedicated to the best Swiss brands, the most recent publication of which dates back to 2016. According to the ranking entitled “Best Swiss Brands 2016“, of which you can find an abstract below, it emerges that Rolex is in third place in this special classification, behind consumer brands such as Nescafè and Nestlè.
If we extract watch brands from this ranking, Rolex has twice the brand value of the Omega watch brand, and is the strongest Swiss luxury brand overall. To fully interpret this ranking and how it is constructed, I suggest analyzing how Interbrand aggregates data and how it certifies the value of each brand. Rolex doesn't need classifications, but measuring its brand value and comparing it with its competitors is interesting. Even more interesting is that the value of a brand, its authority, is, contrary to popular belief, measurable.
The constant growth of Rolex list prices and the transition from product choice to asset of one's investment portfolio.
The most common statement I often hear from friends and acquaintances who own or do not own a Rolex and are considering buying a new or used watch is that buying a Rolex replica watches uk represents a solid form of investment. In an era in which financial products do not guarantee secure income and considering that Italy shines in Europe for the size of private savings, buying a Rolex is widely considered a way to combine passion, personal satisfaction and use, guaranteeing the at the same time a residual value which, in the event of resale, is no less than the purchase price, if we consider the constant growth of Rolex prices and the most recent collections.